Generated Image

Tuesday, February 13, 2007

1st Ave Machine

I've been following these guys for a while. Their photoreal work for Adidas and self-promo work is outstanding and their first video clip (for Alias' 'Sixes Last') took their mechanics into the realm of organics and blew me away.

Their 2nd clip (for Clark's 'Ted') isn't much of a departure from their first unfortunately. Don't get me wrong, it is a marvel to watch and sufficiently creepy and shiver inducing - but they did the warped take on a BBC doco thing the first time around. Before we had the 'Robotic life of plants', now we have the 'Alien life of insects'. And with our insect friends being sufficiently creepy and alien enough in reality...it just doesn't pack the punch of 'Sixes Last'. On the tech side, they have upped the ante with their seamless blending of animation to live action. This film required tracking to moving insects as opposed to the more static plantlife...and for that they deserve props. But personally I'd like to see them team up with a director with a storytelling bent and go all out on a strong narrative piece and fully realise their potential.

I'm still watching their space





Embeded QT here

No comments: